Corporate trade is the exchange of goods or services for financial trade credits useable for all kinds of media. Trade arrangements are a far superior alternative to the losses associated with liquidation.

Tradeable assets include, but are not limited to:

· Surplus or underperforming assets

· Discontinued or obsolete inventory

· Real estate

· Capital equipment

· Excess or outdated product

· Outstanding receivables

Since media spending is one of the largest marketing expenses of an advertiser, most trade exchanges include media in order to reduce this significant and necessary expense. Moreover, media outlets are logical trading partners because their assets are also highly perishable.

Trading can be an important part of reducing costs, gaining a competitive advantage and maintaining corporate growth. A successful trade restores the value to underperforming or unwanted assets, which inevitably enhances shareholder value.